traffic — Blog — Basics by Becca

Pinterest is a platform EXPLODING with ideas, tutorials, DIY, products, and more. Are you utilizing Pinterest to the fullest for your business or brand? Studies show that 67% of pinners say that they´ve discovered a new brand or product from business content on Pinterest.

Pinterest could be used in various ways, for example, a blogger who wants to drive traffic to their website, (Just getting started with your website or landing page? Try this budget friendly option, Blue Host for only $3.95 per month!) to a brand who wants to gain massive exposure, or a business who wants to launch their products. So how exactly are these brands and bloggers maximizing their results on Pinterest and acquiring the TRAFFIC they desire?

Here are some easy steps to take today to effectively grow your Pinterest account in less than 30 days and DRIVE MASSIVE TRAFFIC to your website:

1. Create a Business Account

Pinterest happens to make this process super simple, and you have the option to easily convert by clicking “Upgrade to Business Account” under your drop-down menu. If you plan on using Pinterest for your business or to sell your products, this is a step you simply CAN’T SKIP.

Having a Pinterest Business Account is ESSENTIAL for promotion and analytics! Not only that, but having a Pinterest Business Account makes your website visible to the millions of people using the platform!

2. Create Captivating Pins

Pinterest is all about visuals, and creating EYE-CATCHING pins is important for getting people to click on your content. With a Pinterest Business Account, you are able to create Rich Pins, which are proven to get the most clicks on the site.

Words also play a HUGE part in connecting to our emotions and using captivating headlines to draw in your audience is essential. Make sure you are not only creating a visual but writing a message on the Pin that directly leads your audience to your content.

I like to use Canva to create my Pins, as it is a simple platform to use to test out your creativity!

3. Use Tailwind to Automate the Process

Tailwind has been a LIFESAVER for me and seriously saves a savvy business owner so much time. Tailwind is a platform where you can automatically schedule pins for weeks or months to come. You can easily add these pins to your different boards and add or delete pins along the way. Tailwind takes the process of manually pinning out of our hands, and at least for me, the less work the better!

Get started with Tailwind FOR FREE HERE !

4. SEO and Keyword Research

SEO and Keyword Research is ESSENTIAL for getting your pins noticed. The BIGGEST ASSUMPTION people have is that Pinterest is a social media site, but in reality, Pinterest is a used as a search engine with over 2 BILLION searches each month.

You can MAXIMIZE your audience reach just by using strategic basic SEO strategies in your pin description and title.

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