What Does a Copywriter Do?

Now that you have stumbled across this article, you must be someone who is curious about what role a copywriter plays in a company and how they could help you.

In addition- if you want to know what it takes to be a copywriter, you’re in the right place.

Copywriters basically help create fresh content used for marketing, descriptive texts, and advertising.

However, this description is a very short insight into the job roles of a copywriter, continue reading to learn more!

What is Copywriting?

Copywriting can be summed up as the process where the copywriter helps write promotional advertising materials. A copywriter creates the text you see on brochures, emails, websites, catalogs, advertisements, and other platforms.

The text that is created is known as a copy. If you look around yourself in this digital world, copy is everywhere. It is part of a worldwide industry that has a valuation of $2.3 trillion.

Copywriting is different from news writing or editorial writing. Intrinsic to the copywriter job description, he/she understands that a business cannot grow unless the customers take interest in the business.

Therefore, copywriters encourage readers to take action through the writings they create. This action might be in the form of opting-in, purchasing, or engaging with a company, service or product.  It is for this very reason that copywriters are often referred to as being the ‘salesmen in print’.

Copywriting is often confused with ‘copyright’ where people think that a copywriter helps write legal material that is used for the protection of intellectual property against theft.

However, copywriters have nothing to do with the copyright that various books, music, movies or artistic items are given, in order to allow only a particular company to be legally eligible to distribute these items.

What Skills and Qualifications are Required to Become a Copywriter?

Now that you have found your answer to the question, ‘what does a copywriter do?’ the next question that must be popping up in your mind is how to become a copywriter.

it is important that you invest in certain skills and qualifications because although anybody with a computer, internet connection, and writing skills can claim to be a copywriter, only those who have quality skills and experience can become a GREAT copywriter.

If you are planning to stand strong and satisfy every requirement of a copywriter’s job description, then the skills mentioned in the paragraph below is what you should be aiming to inculcate into yourself.

A good copywriter is someone who has a quality combination of both experience and on-going education.

Having at least a bachelor’s degree in related fields to copywriting, like journalism, communications, or English could be an added benefit, but not necessary.

If you are planning to become a copywriter who focuses on individual subjects like information technology or healthcare, it is important that you are well versed in every aspect of that field. This is where the on-going education part takes to play.

Having a flair for writing from a young age in school/college papers, internships and various other programs will garner you the necessary experience you would require to apply for a copywriter’s role in the initial stages.

Post getting your first job, your experience in your company will add on to your resume and help you get yourself recognized as an experienced copywriter.

Building a portfolio is a great idea as it helps companies understand how good you are at the job and the proficiency and writing abilities that you possess.

Some skills and requirements that a copywriter needs to have include:

·         Creativity to create unique and original copy based on the selected theme

·         Determination to work dedicatedly and uniformly throughout a lengthy project and not be deterred by having to revise a project repeatedly

·         Understanding of the society, in order to enable their copies to be relevant to the modern times and lives of people, so as to ensure that their writing can influence the maximum number of people to relate to it and take action

·         Persuasive writing skills whereby in some cases a copywriter defends the creative choices he has made in his writing

·         Excellent writing skills, with proper sentence structure and immaculate grammar

How Much Does a Copywriter Make?

The amount of money a copywriter makes is completely dependent on the type of company he/she is working for and the amount of time he/she is dedicating to his/her work. The type of copy the copywriter is writing also decides the payment that he/she receives for it.

Some copywriters work freelance, while some work with a company and the pay scale for both can differ. Some freelancers are even capable of earning six-figure salaries. The earnings you incur are also dependent on how skillful you are as a copywriter.

The best copywriters in the world can make up to $150,000 in a year, while $45K-$75K is the average earning of a salaried copywriter. Freelancers have the capability to earn even more if they are that good.

Copywriting and Marketing: The Important Role it Plays for Any Business

With the dawn of the internet, copywriting has become an immensely important aspect of digital marketing.

You can see copywriting everywhere around you, starting from brochures, newsletters, websites, and even social media pages.

With an intrinsic aim of persuading people to form favorable opinions about a company or brand and take action accordingly, copywriting has become one of the most important tools businesses use to market their products and services and gain more customers. Some of the reasons that make this medium so important include:

·         Your digital marketing campaign would gain higher visibility owing to good copywriting

Good copywriting is capable of invoking emotions in the minds of people. It is emotions that force a person to take interest in something, and a good copywriter understands this and uses it to the advantage of his writing and the company as a whole. The customer would want to know more about the product or how it can help them with a particular problem they are facing and thereby trigger actions that help in converting potential customers into clients for the company.

·         Good copywriting helps boost SEO

The key to be successful in the modern world is to have a website that has a high SEO ranking. Good copywriting has the capability to achieve that. If you are still wondering ‘what does a copywriter do?’ please add SEO to the list.

Google is constantly looking to rank websites that have unique, original and relevant content uploaded on a frequent basis.

 Moreover, the creation of regular content that is rich in its content value and constantly shared on social media platforms gains a priority in front of Google and is ranked higher on SERPs.

A copywriter knows how to make use of target keywords in a natural manner and help rank the content high on search engine results pages, and make it appear as the most relevant content on the internet, for a particular search query.

·         User experience is improved by copywriting

User experience is a lot dependent on a keen understanding of the user. Its main aim is to improve the quality of the perceptions and interactions that the user has with your product.

Copywriting does exactly this, and serves as guidance to the readers, enabling them to realize what they can achieve with a particular product and how it can help solve a problem that they might be having.

Therefore, a good copywriter encourages brand loyalty and provides comfort and valuable solutions to the users. They aim at building sustainable relationships with the customers.

Copywriting can be summed up as the technique that helps your business or product to become unique and stand out due to its usefulness, relevance, and quality content, persuading readers to take action. Do you need a copywriter for your online business? Inquire today about my rates HERE!